Sheep-raising poster from 1927

A 1927 poster produced by the Empire Marketing Board to promote the clean, healthy sheep-raising environment in New Zealand. The Board, established in 1923, was a key funder of New Zealand’s Department of Scientific and Industrial Research (DSIR), which was founded three years later. Government scientists employed by the DSIR helped drive the ‘grasslands revolution’ that turned New Zealand into the Empire’s dairy and sheep farm. Soil scientists, plant breeders, geneticists and animal breeders all worked to increase stock quality and numbers and increase the volume of production per animal.