‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.
Fashion
Events In History
Articles
US Forces in New Zealand
The first American soldiers landed on New Zealand soil in June 1942, beginning an 'invasion' which would have a profound impact on both visitors and hosts over the next 18 months. Read the full article
Page 5 - Having fun US style
Although the American forces worked hard, they also craved time off. New Zealand leisure habits were very different to American ones, so the visitors devised their own forms of
Life in the 20th century
Exploration of everyday life in New Zealand from 1900 to the mid-1980s Read the full article
Page 6 - Appearances
We present ourselves to the world by the way we dress and wear our hair. Whether we have carefully selected from a full wardrobe or simply grabbed the first thing at hand, our
Viceregal visiting
'To be invisible is to be forgotten,' constitutional theorist Walter Bagehot (1826–77) warned. For the King or Queen's New Zealand representative, the governor-general, that meant hitting the road Read the full article
Page 2 - Putting on appearances
New Zealanders loved a good viceregal do, and no one was observed more closely than Their
The Beatles in New Zealand
When four young Liverpool musicians landed in Wellington on a lazy Sunday afternoon in June 1964, seven days of pandemonium erupted. Young New Zealanders flocked in their thousands to hear or just catch a glimpse of the famous 'Fab Four'. Read the full article
Page 2 - Setting the scene
The Beatles' 1964 tour occurred as New Zealand was undergoing a cultural shift, and many young people swapped their old image for the new 'mod'
Men and their moustaches
Today most New Zealand men are clean-shaven (though an increasing number grow moustaches especially for the month of 'Movember'). That wasn’t always the case. Moustaches have come and gone as Kiwi blokes have shown themselves to be dedicated followers of fashion. Read the full article
Page 2 - A moustache timeline
A timeline of New Zealand men's facial
Main image: Men shaving
Safety razors, like the ones being used by these men at Linton near Palmerston North, in 1949, made shaving quicker.
