Railways poster, 1923

This 1923 New Zealand Railways poster offers a four-week Tourist Ticket for each island for £10 (around $930 in today’s money) or a seven-week nationwide pass for £16 5s (around $1500 nowadays). Like many early 20th-century tourist posters, this advertisement champions the thermal wonderland of Rotorua, the soaring splendour of southern mountains and New Zealand’s rich hunting and fishing potential; more unusually, it also features man-made marvels such as the Hāpuawhenua viaduct. Native flora and fauna, Māori carvings and a tattooed chief add a touch of the exotic.

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