After eight years in opposition, Labour won a narrow victory in the 1957 election. But despite this poster's smiling vision of universal prosperity, voters would turn their backs on Labour three years later.
Alexander Turnbull Library Reference: Eph-F-ODEA-1940/60-26 Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.
How to cite this page
'Labour Party poster, 1957', URL: https://nzhistory.govt.nz/media/photo/labour-party-poster-1957, (Ministry for Culture and Heritage), updated 11-Jun-2014
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